Inspiration, Spotlight, Tips and Advice

Trend watch: Spotlight on texture – 3 reasons to use it on your next print project

Coastal designs created by Seagrass Designs – printed on our Gesso 250gsm textured paper

We stopped by the Spotlight on Stationery panel discussion at Top Drawer S/S 18 to see what Laura Jane Boast of LJB Studio, Lucy Edmunds of Quill, Audrey Woollen of Urbanic and Neal Whittington of Present and Correct, think is heading our way for Greeting Cards and Stationery in 2018…

We already revealed their first insight for 2018 – Foiling (read all about that here), but what’s next?!

Take a little read through and get inspired for a brand new year…

Let’s talk about texture…

In 2018 the Greeting Card and Stationery sector looks set to get a serious injection of touchable, tactile papers. Moving beyond the recycled, modern uncoated and rustic Kraft, textured papers signify an elegance that simply isn’t conveyed when you choose a standard stock or board.

So, why print on textured stock?

Add depth to your designs

From the simplest typographic designs to the most intricate, adding a subtle texture can make all the difference. Not only will you be adding a touchable quality to your print, the raised and tactile surface of textured papers gives your designs extra depth, creating interesting prints that everyone will want to take a closer look at.

Ok so it’s not Christmas anymore, but here’s Seagrass Designs showing off a little extra depth with their Bears in The Woods designs, printed on Gesso 250gsm textured paper. The clean lines and textured stock creates standout artwork thats begging to be picked up, touched and more importantly pinned to the fridge or noticeboard!

Get the vintage appeal

Vintage designs love textured paper. Textured paper harks back to an era of old world luxury, evoking memories of personalised hand penned letters and carefully crafted designs, perfect for those extra special sentiments, or bringing that vintage handmade feel to clean and simple designs too.

Add authenticity

Watercolour, illustrative and calligraphic designs love textured paper. It removes the ‘mass made’ feel that shop bought Greeting Cards and stationery can convey and evokes feelings of handmade craft. If you’re thinking about textured Business Stationery, it’s a subtle reminder that every tiny detail has been thought about – right down to the paper you print on!

The paper you print on can really uplift and transcend your design, so have a think about the ways in which you employ this trend. Consider making the paper the star of the show with interesting textures. If you’re not sure where to start, our Tintoretto, Fresco Gesso, Nettuno and Laid are all super popular choices. Just remember that the texture you choose will impact the way your print looks as a finished piece. Textured papers are uncoated, so your colours will appear flatter and slightly muted.

Are you using textured paper in your designs? Let us know, and don’t forget to show off your creations and tag us in on social while you’re at it too!
Tweet @printed_com, check us out on Instagram printedcom, and visit our Facebook page to give us a like.

All the artwork featured in this blog was provided by Seagrass Designs. Seagrass Designs was launched in 2013 and they create cards, prints, calendars and tea towels with beautiful illustrations.

If you like what you see, why not follow Seagrass on Facebook, Instagram and Twitter?

About the author

Emma-Lee’s the resident wordsmith and Content Editor, well versed in all things grammar. If she’s not clattering away at her keyboard, you’ll find her hitting the asphalt – or putting her extensive Eurovision knowledge to the test at the local pub quiz.

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9 comments on “Trend watch: Spotlight on texture – 3 reasons to use it on your next print project

  1. Bryony Bishop on

    Do you offer small samples for the thicker paper stocks you offer? I’d definitely like to try textured but I don’t have the spare funds to just purchase without seeing them!

    Reply
  2. Chris Tipping on

    We’ve got a project working on a design that looks like graffiti on a brick wall, I think you may have just given us an idea to take it to the next level by adding a texture. Thank you!

    Reply
  3. Emma-lee Curtis on

    H Bryony, ou can request a standard sample pack from us by selecting it on the dropdown menu on the ‘Contact us’ page.

    These packs contain all our most popular, tried and loved stocks: silk, gloss, uncoated, Trucard, recycled and white gloss self-adhesives.

    Wedding sample packs contain our eight speciality papers (only available with our luxury or wedding products) and favourites like silk and silver self-adhesives. You can request one of these by visiting the wedding stationers’ hub.

    You’ll find photography sample packs on our photography help page. These contain an array of superior quality photographic papers and canvas (only available on our photography products) from industry professionals like Hahnemühle, Innova, Kodak and Epson.

    Hope that helps!

    https://www.printed.com/contact-us

    Reply
  4. Mark on

    I agree with hannah, foiling on texture would be great as the velvet finish would not suit other designs. I would not recommend foiling to a client if I thought the smooth velvet would be the wrong finish for the design.

    Reply

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