Tips and Advice

5 ways online retailers can use print

With no physical presence on the high street, online retailers need to work extra hard to get noticed above the noise on the web and stay at the forefront of consumers’ minds. One way to do this is to embrace the traditional and trustworthy medium of print when you’re mailing out orders. Here are 5 ways online retailers can utilise print…

Branding your packaging

If your website is your virtual storefront, then your packaging of orders needs to be just like a retailers shopping bag – it needs to show off your brand. In other words, a plain parcel isn’t good enough if you want to be noticed – look at how much ASOS deliveries stick out in the post. You want prospective customers to look at your parcels and think about your business. Brand up your packaging with your logo on a sticker or an address label to make your deliveries look extra professional and personal.

Getting print into prospective hands

You’ve acquired online customers and you’re sending out their orders. So how can you utilise this to bring in potential new customers? Savvy retailers will send promotional marketing messages on leaflets for existing customers to give to friends and family as a special introductory referral offer. This encourages people to talk about your product and brand, and you can also reward existing customers for referring newbies with a special code for them too. It’s a win win situation!

Saying thanks with print 

Show customers some extra love to improve customer experience by thanking them for their purchase. A personal note on a compliment slip in their order will engage customers, it’ll show you’re genuinely grateful they’ve shopped with you and that you’re committed to them. Whether you’re saying “hello”, “thanks” or “please stop by again’, team your compliment slips with matching business cards and letterheads for the ultimate business stationery trio.

Keeping it neat

With so many print options, you don’t want your delivery ending up looking like you’ve flyered your customer. We’d recommend including your print materials, but in an orderly fashion. Slip your leaflets, business cards or thank you notes into a saddle stitched catalogue and keep everything organised, so the print doesn’t detract from their exciting delivery, and maximise future sales with the catalogue.

Make it an experience

People don’t like waiting a while for their purchase, so when they receive your goods, you’ll be remembered for making it a real experience. Make your packaging a little more luxurious with wrapping paper or tissue paper encasing your items, and pop your personal note or marketing materials in a prestigious envelope to seal the deal. You can even add an envelope liner adorned with your logo to really make receiving goods from your online shop a real treat.

Get your online shop stocked with our printed goods by shopping the Retail Collection: www.printed.com/products/1003/the-retail-print-collection

Let us know if your business is online, and how you utilise print as we are always keen to hear new ideas! 

About the author

Emma-Lee’s the resident wordsmith and Content Editor, well versed in all things grammar. If she’s not clattering away at her keyboard, you’ll find her hitting the asphalt – or putting her extensive Eurovision knowledge to the test at the local pub quiz.

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9 comments on “5 ways online retailers can use print

  1. Su Mwamba on

    Absolutely agree – extending the branding to the outside of the envelope has brought me a number of positive comments about packaging. Ordering online is like buying yourself a gift, so I always like to tuck in a little extra something (eg designed postcard) to amplify that feeling. Who doesn’t like nice surprises?

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