There’s no denying it, competition is fierce out there. No matter what you sell, whether it’s in store or online, being a cut above the rest is key.
With summer sales fast approaching and retailers slashing prices left right and centre, it’s easy to get lost in the noise. So how do you make sure you’re catching all the right attention with your own sale? We’ll let you into a secret – it’s all about the way you market your message. And, we’ll let you into another one while we’re at it… it doesn’t have to be expensive at all.
Discover 5 creative ways you can use stickers (yes, stickers!) to shout about your summer sale… go on, get stuck in!
If you sell in store, make sure your customers know exactly where to find what they’re looking for with in-store signage stickers. A-size stickers are perfect for highlighting price reductions, product types and discounts.
Highlight a product discount the easy way – just pop a sticker onto your labels or packaging to catch attention when your customers are browsing. Make sure they’re in a bright or contrasting colour so they don’t get missed!
If you’ve already got leaflets and flyers printed for your business, popping a sticker onto each one to let customers know you’re hosting a sale is an easy and affordable way to repurpose your existing marketing material.
Craft stickers with a hashtag to get customers excited for your sale, and affix them to your current packaging or promotions. Use the hashtag to post exclusive previews of your sale or newest collections and really generate a buzz that‘ll have them shopping like mad on sale day.
Add a sticker with your brand logo or website to your packaging to really get your name out there. Whether it’s a luxury finish or just an easy way to jazz up plain packaging, your customers will be delighted by the personal touch.
So what are you waiting for!?! Get stuck in!
P.S. Remember heart-shaped stickers are also now available!
Need some inspiration? Check out these gorgeous and innovate sticker ideas for your packaging, and tell us in the comments below what you’ll be using stickers for!